David Ogilvy was an advertising executive who was widely hailed as “The Father of Advertising”. In 1962, Time called him “the most sought-after wizard in today’s advertising industry”. He brought innovation and research into a field that was often composed of froth and make believe. His activities and insights make him worthy of the term Markethacker.
Quotes from Ad Man David Oglivy
- I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
- The best ideas come as jokes. Make your thinking as funny as possible.
- The consumer isn’t a moron. She is your wife.
- Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.
- What you say in advertising is more important than how you say it.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
- I prefer the discipline of knowledge to the anarchy of ignorance.
- Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
- Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
- The advertisers who believe in the selling power of jingles have never had to sell anything.