As a professional writer, I champion “Your Content Matters.” Yet, the exact opposite quality content is cruft.
Cruft is low quality and duplicate content on websites that needs serious attention. While some blow it off as harmless or something they will get around to fixing, this extraneous information is actually quite harmful to your websites potential. Here is a great video from MOZ’s Whiteboard Friday to help keep your webpage content tidy and taught which will result in keeping your search rankings high.
Your Content Matters. Insure that your content is high quality and very searchable.