Five Simple Market Hacks To Implement RIGHT NOW
I. Focus on identifying areas for growth and creating strategies how you plan on reaching new, tighter target markets.
II. Use digital marketing tools and strategies to reach your decision makers BEFORE they make a decision. Once they’ve bought, it’s too late.
III. Welcome as much customer feedback on your business, no matter how much it hurts your ego.
IV. Keep your eye on the rear view mirror; someone is coming up behind you – DISRUPTION HAPPENS.
V. Be willing to invest in your success. Work with partners who know what they’re doing. Spend more of your time and energy doing the tasks and duties which bring you success.
YouTube is a great place to share videos online. It’s wonderful that hundreds, if not thousand of people can see your message without the cost of paying for placement. Yet, the question is can YouTube offer more opportunity for engagement?
The obvious answer is yes, via the comments. That is what social media is about; the ability to comment to the content creator. Comments give the creator the opportunity to see how well viewers connect with the message. They also offer the creator the opportunity to directly respond to questions. The service also has annotations that you can place on the video to share more information. Annotations are valuable for sharing important points, expanding on the topic and making corrections.
Still, YouTube has even more opportunities. Earlier this year YouTube launched a tool called cards. Cards add a note or call to action to your video during a period of time that you select. There are multiple message options such as a link to your website, fund-raising requests, featured products, promotion of another video, playlist or YouTube channel.
Market Hack: Use cards to highlight your most popular product, service, video or promotion with a catchy call to action to earn the attention of video viewers and drive traffic.
Market Hack: Send your viewers to a custom landing page directly related to your call to action on the video. If you have enough traffic, A/B test the landing page for best results.
Video continues to increase in popularity. The value of a good video for a marketing campaign can mean the difference between success and failure. There is a lot of competition online and your video must standout or it will go nowhere.
There are many uses for video beyond directly sharing your message. Video can be used for customer service, such as how to solve a problem or assemble a product. Testimonials are a powerful use of video. When you develop a good relationship with a customer, pull out your smart phone and record a few kind words that you can place on your website and YouTube channel.
One of the best uses for video is to tell a story. Good market hackers know that stories travel. Dig down deep and share why someone would want to pay money for your product or service. A video about how long you have been in business and your great customer service will earn a yawn and quick pause. Your video must be about them.
YouTube continues to add features that make the platform more powerful. Take advantage of the medium and the tools that come with it.
For those Baby Boomers who feel the word has a negative connotation, make friends with the term hack. Your younger business associates, family members and media use it every day.
Let’s start with a simple definition: Hack. Noun. A tool, technique or process used to create a successful outcome. Often, the hack is learned from an expert in the field or specialist as a short cut or direct route for the desired success. It can also apply to using items or techniques of which someone hasn’t thought to use.
A hack the answer to the question, “What do I have to do to get this done?” Your answer: “Here’s the hack.” Synonyms include process, way, method, dao and system. Like any slang term, the edge comes from the insider implications that those who use it know something that the common man or woman does not.
The most common current use of the term is Life Hacks. Drop your smart phone in water? Here’s the hack for it. Want to get stains out of an expensive shirt? Here’s the hack for that. Can’t afford something and you want an alternative? There’s a hack for that too.
Growth Hacking was coined to describe the various tools and techniques grounded in digital marketing that are used by this generation of startup businesses whose foremost object is growth in all areas of their enterprise: market share, awareness, prestige, profits.
Market Hacking is actually using the success principles that these startups and young entrepreneurs use to steal sales, gain market share and divert positioning away from an established business and use these tools and techniques to beat them at their own game.
This essay is a hack. The goal is to teach you why this term is highly effective and why you should embrace it, not fear it like a persistent cough. Bottom Line: Embrace it … Don’t Fear “The Hack”