YouTube is a great place to share videos online. It’s wonderful that hundreds, if not thousand of people can see your message without the cost of paying for placement. Yet, the question is can YouTube offer more opportunity for engagement?
The obvious answer is yes, via the comments. That is what social media is about; the ability to comment to the content creator. Comments give the creator the opportunity to see how well viewers connect with the message. They also offer the creator the opportunity to directly respond to questions. The service also has annotations that you can place on the video to share more information. Annotations are valuable for sharing important points, expanding on the topic and making corrections.
Still, YouTube has even more opportunities. Earlier this year YouTube launched a tool called cards. Cards add a note or call to action to your video during a period of time that you select. There are multiple message options such as a link to your website, fund-raising requests, featured products, promotion of another video, playlist or YouTube channel.
Market Hack: Use cards to highlight your most popular product, service, video or promotion with a catchy call to action to earn the attention of video viewers and drive traffic.
Market Hack: Send your viewers to a custom landing page directly related to your call to action on the video. If you have enough traffic, A/B test the landing page for best results.
Video continues to increase in popularity. The value of a good video for a marketing campaign can mean the difference between success and failure. There is a lot of competition online and your video must standout or it will go nowhere.
There are many uses for video beyond directly sharing your message. Video can be used for customer service, such as how to solve a problem or assemble a product. Testimonials are a powerful use of video. When you develop a good relationship with a customer, pull out your smart phone and record a few kind words that you can place on your website and YouTube channel.
One of the best uses for video is to tell a story. Good market hackers know that stories travel. Dig down deep and share why someone would want to pay money for your product or service. A video about how long you have been in business and your great customer service will earn a yawn and quick pause. Your video must be about them.
YouTube continues to add features that make the platform more powerful. Take advantage of the medium and the tools that come with it.